More B2C and B2B revenues from a more sustainable brand

Align the organization's brand with its mission and purpose.

1. Current Brand Assessment:

- Mission and Purpose Analysis: Review the organization’s mission and purpose in detail to understand its core values and long-term goals.

- Current Brand Audit: Assess current brand perception, including marketing messages, visual identity, and customer touchpoints, to identify gaps between the brand and mission.

2. Brand Element Re-Definition:

- Brand Value Clarification: Define or redefine key brand values that should reflect the organization’s mission and purpose.

- Visual Identity Redesign: Adapt the visual identity (logo, colors, typography) to clearly communicate the organization’s values and mission.

3. Developing a communication strategy:

- Creating aligned messages: Developing communication messages that clearly express the organization’s mission and purpose across all marketing channels.

- Integration into all media: Ensuring that all communication media (website, social media, advertisements, brochures) consistently reflect the mission and purpose.

4. Engaging internal stakeholders:

- Employee training: Training employees on the new brand direction and its alignment with the mission, so that they become brand ambassadors.

- Integration into corporate culture: Incorporating the mission and purpose into daily practices and corporate culture to ensure internal consistency.

5. External Stakeholder Engagement:

- Communicate with Customers and Partners: Inform customers, partners, and other external stakeholders about the organization’s efforts to align the brand with its mission.

- Gather Feedback: Gather feedback from customers and partners to ensure that the brand message is well understood and accepted.

6. Launch and Implementation:

- Launch the New Brand Identity: Plan an official launch of the redefined brand through a targeted communication campaign.

- Track Brand Perception: After the launch, monitor reactions and perceptions to ensure that the new brand is well aligned with the mission and is well received.

7. Continuous Improvement:

- Regular Evaluation: Continue to regularly evaluate the brand’s alignment with the organization’s mission and purpose, and make adjustments as needed.

- Adaptation to developments: Adapt the brand according to changes in the mission, the purpose, or the market to maintain continued consistency.