Responsible procurement policy
Implement the product approach within the organization.
This action plan aims to structure and optimize the product approach within the organization, allowing it to better meet market needs and improve the overall performance of products and its supply chain.
1. Initial product assessment:
- Inventory of existing products: List all products currently offered by the organization.
- Performance analysis: Evaluate the performance of each product in terms of profitability, market share, and customer satisfaction.
2. Definition of product strategy:
- Product segmentation: Classify products into categories or segments based on their use, target market, and life cycles.
- Development of a product portfolio strategy: Define strategic priorities for each segment (e.g.: development, maintenance, withdrawal).
3. Establishment of a team dedicated to product management:
- Designation of product managers: Appoint product managers for each segment or product line.
- Training: Train product managers in product management techniques, including product development, product lifecycle management, and marketing strategy.
4. Product Development and Innovation:
- R&D Process: Establish a research and development process to improve existing products and create new ones.
- Prototyping and Testing: Create prototypes and perform tests to validate new product ideas before they are launched on the market.
5. Product Lifecycle:
- Lifecycle Management: Define and manage the different phases of the product lifecycle (launch, growth, maturity, decline).
- Optimization Strategies: Establish strategies to extend the life of profitable products or decide to retire obsolete products.
6. Establish Performance Indicators:
- Product KPIs: Develop key performance indicators for each product, such as sales, profit margins, customer satisfaction.
- Product Dashboards: Create dashboards to track product performance in real time.
7. Product Marketing and Positioning:
- Product Marketing Strategy: Develop a marketing strategy for each product or range, focusing on positioning, branding, and communication.
- Competitive Analysis: Study competing offers to adjust product positioning and strategy.
8. Supply Chain Optimization for Products:
- Cost Management: Optimize production, procurement, and distribution costs for each product.
- Quality and Sustainability: Ensure product quality while integrating sustainable practices into the supply chain.
9. Customer Returns and Feedback Management:
- Product Return Mechanisms: Establish an efficient process for product returns and exchanges.
- Feedback Analysis: Use customer feedback to improve existing products and guide new product development.
10. Continuous innovation and market monitoring:
- Continuous R&D: Encourage continuous innovation to remain competitive in the market.
- Technology and market monitoring: Monitor market trends and technological advances to anticipate customer needs.
11. Internal communication and training:
- Team training: Train internal teams (sales, marketing, production) on product features and benefits.
- Regular communication: Ensure regular communication on product performance and strategies within the organization.
12. Evaluation and adjustment of the product approach:
- Periodic review: Conduct periodic reviews of the product approach to adjust strategies based on performance and market developments.
- Continuous improvement: Implement corrective actions and improvements to maximize the success of the product approach.
This action plan aims to structure and optimize the product approach within the organization, enabling it to better respond to market needs and improve the overall performance of products and its supply chain.