Communicate your CSR approach to stakeholders (customers, suppliers, employees)

1. Clarifying Core Values:

- Identify and formalize the organization’s core values, ensuring they are clearly defined and understood by all team members.

- If necessary, revise the values to accurately reflect the organization’s current mission and vision.

2. Identifying the topic of the press release:

- Determine the specific topic of the press release (new initiative, partnership, product launch, etc.) and ensure it is aligned with the organization’s values.

- Clarify the purpose of the press release, whether to raise awareness, inform, or mobilize stakeholders.

3. Writing the press release:

- Write the text of the press release, highlighting the organization’s core values through the language used, key messages, and concrete examples.

- Use a tone and style that is consistent with the organization's identity and reflects its core values.

4. Review and Validation:

- Have the press release reviewed by key members of the organization to ensure that it accurately reflects the core values and desired message.

- Adjust the content based on feedback to ensure alignment with the organization's values.

5. Dissemination Planning:

- Choose the appropriate communication channels to disseminate the press release (website, social media, email, press, etc.).

- Adapt the format of the press release according to the chosen channel while maintaining the integrity of the values conveyed.

6. Dissemination of the press release:

- Publish the press release via the selected channels, ensuring that the message reaches the target stakeholders.

- Accompany the dissemination of the press release with a follow-up strategy to assess the impact and engagement of stakeholders.

7. Feedback monitoring:

- Collect and analyze stakeholder reactions following the release of the press release.

- Use feedback to improve future communications, always ensuring that they remain true to the organization’s values.

8. Integration into ongoing communications:

- Integrate the organization’s core values into all future communications to strengthen consistency and credibility.

- Ensure ongoing communications that remind and reinforce these values with employees, partners, and other stakeholders.